Maya Bernstein

Primary area of expertise: Product Market Fit
Coaching focus
: Theory of Change, Integration of Jewish Wisdom into Organizational Development, Human Centered Design


Maya believes in the power of individuals and groups to adapt, and to creatively respond to the evolving challenges and opportunities they face in their work. She teaches and consults widely, facilitating gatherings that equip participants with the mindsets and tools to be more innovative, responsive, collaborative, and effective in meeting their organization’s needs.

Maya is a co-founder and Associate at UpStart,  where she helped launch a variety of cutting-edge nonprofits that are transforming the landscape of Jewish life in the United States. Currently, Maya is working with UpStart to support an innovation agenda at UJA-NY.

Maya is the co-director and facilitator of the Certificate in Facilitation at Georgetown University’s Center for Transformational Leadership https://scs.georgetown.edu/programs/415/certificate-in-facilitation/, where she designs curriculum and teaches facilitation to a globally diverse group of participants. She is a founding faculty member, content designer, and facilitator for the Adaptive Leadership Lab http://www.adaptiveleadershiplab.org/en/home, an international leadership program of the Jewish Agency’s Global Leadership Institute, and teaches for the Wexner Foundation’s Graduate, Heritage, and Field Fellowship programs. She on faculty at Yeshivat Maharat http://www.yeshivatmaharat.org/, where she has re-designed and is teaching their leadership curriculum.

Maya publishes widely, online and in print, on the topic of innovation and change. She has lived and worked in Israel, Belarus, China, and Germany. She is a graduate of  Columbia College and has a Master’s Degree from Harvard’s Graduate School of Education. Maya is a 2012 recipient of the Covenant Foundation’s Pomegranate Prize. After a decade in Silicon Valley, Maya, her husband Noam Silverman, and their children have recently relocated to the Big Apple.

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