Maya Bernstein

Primary area of expertise: Product Market Fit
Coaching focus
: Theory of Change, Integration of Jewish Wisdom into Organizational Development, Human Centered Design

Maya is a founding member of UpStart’s team. She draws on her expertise in Adaptive Leadership, Design Thinking, Foresight methodologies, Jewish text study, improv tools, and story-telling to create unique environments where participants are willing to take risks, and experiment with new ways of thinking and behaving.

In her work at UpStart, Maya helped design and run the incubator program in its early years, and helped launch UpStart’s consulting practice, bringing tools from the innovation sector to established nonprofits. She has worked with numerous JCCs, Federations, foundations, and synagogues, and also designed and was the lead facilitator for the Day School Collaboration Network, bringing innovation and creativity to schools in the NY area.

Maya is on faculty of Georgetown University’s Institute for Transformational Leadership, and the Wexner Foundation. She publishes widely, online and in print, on the topic of innovation and change, and also blogs about the joys and challenges of motherhood for Maya has lived and worked in Israel, Belarus, China, and Germany. She is a graduate of Columbia College and Harvard’s Graduate School of Education, and a 2012 recipient of the Covenant Foundation’s Pomegranate Prize. After a over decade in Silicon Valley, Maya, her husband, and their four children have recently relocated to the Big Apple.

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