Aaron Katler - CEO

aaronK@upstartlab.org - 415.536.5918 x4

Primary area of expertise: Leadership and Management
Coaching focus
: Scale/Growth, Building Partnerships, Organizational Change Management, Board Policies & Procedures, Organizational Culture, Development Planning, Individual Donor Cultivation & Stewardship, Foundation Grant cultivation & reporting, Mission/Vision/Values, Team Leadership & Supervision


Aaron Katler is the Chief Executive Officer of UpStart, which partners with innovators to redesign the experience and expression of Jewish life. Throughout his career, he has worked in key strategy, operations, and leadership roles for both Jewish non-profits and businesses.

Prior to UpStart, Aaron served as Director of Special Projects and a Senior Philanthropic Advisor at the Jewish Community Federation and Endowment Fund of San Francisco, the Peninsula, Sonoma and Marin Counties. For 5 years, he served in senior leadership at BBYO, including three years as its Chief Field Officer. During his time at BBYO, Aaron participated in BBYO’s Professional Development Institute, a Jim Joseph Foundation initiative. As part of the program, Aaron received his MBA from Indiana University’s Kelley School of Business and a Certificate in Informal Jewish Education from Hebrew College in Boston.

Prior to his work in Jewish non-profits, Aaron founded Endangered Spirit, a successful Jewish eco-tourism business that led environmental education trips throughout the United States, Central and South America.

Joyful Jewish expression is an integral part of Aaron’s family life in Berkeley, where his wife Deb is also a Jewish communal professional and their children, Shoshana and Noah both attend Jewish Day School in the East Bay.

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