Jaime Rapaport Barry - Senior Director, Brand Strategy

jaimeB@upstartlab.org - 415.536.5918 x2

Primary area of expertise: Branding and Marketing
Coaching focus
: Marketing & Communications, Brand Strategy, Mediation & Negotiation

Jaime is passionate about helping social change organizations maximize and communicate their impact.

For six years, Jaime served on the leadership team that tripled the size of the Progressive Jewish Alliance (now “Bend the Arc”), America’s leading Jewish social justice advocacy organization. While there, she co-launched NewGround: A Muslim-Jewish Partnership for Change, a nationally renowned organization featured on American Public Media. Prior to UpStart, Jaime served as a Communications Specialist for SEIU-UHW, California’s largest healthcare workers union, where she spearheaded all communications on a historic initiative to recruit 30,000 new union members.

Jaime earned her Masters degree in Public Policy at the Harvard Kennedy School of Government, and received her mediation certification at Mediation Works, Inc.. A native New Yorker, Jaime came to California to pursue her Bachelors degree and fell in love with its people, natural beauty, and spirit of innovation. She enjoys spending time with her family, cooking, and exercising.

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