Samantha Goldman - Design Strategist, Bay Area

SamanthaG@upstartlab.org - 650.264.7323

Primary area of expertise: Leadership & Management
Coaching focus: Staff training, Organizational Change Management, Organizational Culture, Volunteer Management


At heart, Samantha is an organizer, facilitator, and coach who has a passion for Jewish life and a love of supporting others in achieving their vision for change. She has worked in a variety of communities; She was a fellow with the American Jewish Joint Distribution Committee in the Republic of Georgia, managing job training programs and helping young people in developing community service projects. She also facilitated Jewish learning opportunities at 92nd Street Y and, at Repair the World, co-designed a month-long experiential Jewish learning program preparing young professionals to be community organizers for service.

Samantha worked on President Barack Obama’s campaigns in 2008 as a field organizer in Virginia and in 2012 as the first ever State Training Director for New Hampshire. During that time, she developed and facilitated train-the-trainer programs for more than 1200 campaign staffers, fellows, and volunteers.

Most recently, Samantha worked at a boutique organizational development consulting firm and entrepreneurial nonprofit organizations. She developed innovative curriculum focused on leadership development, strategy, and culture and led organizational design, marketing, and community engagement efforts.

Samantha earned her Bachelors degree from Tufts University in International Relations, Middle Eastern Studies, and Conflict Resolution. She received her Masters degree in Organizational Change Management from The New School in New York.

As a recent Oakland transplant from NYC, Samantha can often be found hiking in the redwoods with her fiance or cooking her latest discoveries from the farmer’s market.

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