Alana Frank, Founder & CEO of the Jewish Fertility Foundation, shares her journey, the challenges of growing demand, and the broader impact of infertility on communities, in a conversation with Aaron Katler, CEO of UpStart.
Q: What sparked your initial idea to start this foundation and how has it evolved since then?
My own experience with infertility. I struggled to have my three children—two were born in Israel, where fertility treatments are covered by national healthcare. When I returned to the U.S., I realized how financially devastating these treatments were for many families—$30,000 for one child and $60,000 for twins.
A conversation with other moms at a JCC baby pool was the turning point. We all had stories, yet no one was openly talking about them. That’s when I knew we needed a change.
What started as a small initiative in Atlanta has now expanded into 11 locations nationwide. We provide emotional support, education, and financial assistance to help more people build their families.
Q: As a founder in the Jewish nonprofit sector, what’s a recent challenge you’ve faced, and how have you overcome it?
Post-October 7th, we’ve seen a huge surge in demand for our services. More people are joining our support groups, attending educational events, and—most critically—applying for fertility grants.
Last year, we saw a 76% increase in grant applicants. That meant raising an unexpected $200,000 just to meet the need. We launched an emergency campaign and, fortunately, we were able to help. But the demand isn’t going away and as we expand, so does the financial need.
Q: You do an amazing job of telling the story of your work. What’s one thing you wish people understood differently about it?
Infertility isn’t just about the couple—it affects everyone around them. It impacts work, friendships, and family relationships. And it’s not a short-term struggle—it can last years.
We’re not just funding treatments; we’re supporting the entire community. Through education, connection, and financial assistance, we’re helping families navigate this deeply personal journey.
And the results speak for themselves—234 babies have been born thanks to our foundation. We’re literally building vibrant Jewish communities, one family at a time.
Our purpose is to enable entrepreneurs to bring bold Jewish ideas to light. We help them reach Up to people in new ways that are meaningful, more inclusive, and create a brighter future for our Jewish community and the world we share.
